Reuters reports on Whisky in China

19thSep. × ’11

Reuters published an article titled “Status in a bottle” on whisky consumption in China. Nothing much new – again reinforcing the often heard ideas about why whisky is becoming more popular over here. I’d like to see these views challenged from time to time, but can’t really argue with the overall view.

Key quote:

“In China there are 20 million new consumers which reach the legal drinking age each year,” he said. “There is a very big aspiration for international spirits.”

Gilbert Ghostine, Diageo Asia-Pacific

Read the article here

Award winners at the 2011 WhiskyLive Shanghai

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